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In services, customer involvement in value chain operations is also significant. Sigala, M. Emerald Group Publishing Limited.

What is MASS CUSTOMIZATION? What does MASS CUSTOMIZATION mean? MASS CUSTOMIZATION meaning

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Abstract Purpose — To analyse the mass customisation strategies MC developed by mobile phone operators and to identify the types of customer value perceived by mobile phone users that customise services to their profiles. Please note you might not have access to this content.

Mass Customization and Sustainability (Record no. 10552)

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